CHEMICAL CORNER 101: CYTOLEAN™ – GET “WIRED IN” WITH YOUR WEIGHT LOSS PLAN

by Bruce Kneller

Cytolean™ - Get “Wired In” To Your Weight Loss Plan
There are already a lot of very good fat loss/thermogenic/stimulant products in the sports nutrition market place. On top of that, “fat loss” has got to be the most competitive segment of our industry as virtually every company has a proprietary thermogenic/stimulant capsule or tablet that works fairly well and is not too expensive. So when Rich Gaspari asked me to reformulate Gaspari Nutrition’s 3rd Degree Burn™ fat loss product to make it “the greatest fat loss product” I had to be a total straight shooter with the former IFBB champion. Initially, I was very much against this idea – 3rd Degree Burn™ is a great product that never really took off the way we expected it to because of a lack of advertising or any clinical studies. I thought Rich was not being fair about this or realistic. My salient points to Rich were:

• You never really gave 3rd Degree Burn™ the chance it deserved.

• The difference between a “very good” product in this genre and a “truly great” product in this genre is going to mean a significant increase in the cost of materials to make it – and I am not sure most consumers are willing to shell out the bank for a product that might be 50% better than the competition if the price is 100% higher.

• There are a wide variety of people who use fat loss agents for a wide variety of purposes. A product that would be very effective for a 5’2”, 125 pound woman looking to lose 15 pounds of fat is not going to make a 6’2”, 275 pound guy looking to lose his love handles even crack a sweat. On the other hand, a product that makes the 6’2”, 275 pound guy get quite heated up might be dangerously overwhelming for a small woman. And this does not even factor in the people taking these products for non-weight loss purposes – to study, to stay awake, whatever.

• The FDA has managed to put the kabosh on a lot of compounds that our industry formerly utilized in this arena and coming up with competitive substitutions for these icons will be neither cheap nor easy. :: Read more